Gary Auerbach

President, Go Go Luckey Productions

Gary Auerbach’s award-winning brand of creative entertainment programming has been influencing teen audiences in film and television for over fifteen years. As a writer/director/show-runner he has been a creative force in a wide variety of projects. Early in his career, Gary helped create the “MTV feel” as a pioneering editor and director. He has gone on to produce several hit shows series including two of MTV’s biggest money-makers to date: Singled Out starring Jenny McCarthy, and Laguna Beach: The Real Orange County. Gary’s recent credits include Hampton High Revealed for Johnson & Johnson, Newport Harbor for MTV, Nashville for Fox, Rich Girl, Poor Girl for TheWB.com, Jockeys for Animal Planet, and Hot Girls in Scary Places for E! Entertainment. Gary has produced more than eight hundred hours of programming encompassing all genres and has been honored with several awards including the prestigious Peabody Award for his two-hour MTV documentary Decade. Gary is an accomplished feature writer/director and has received numerous accolades for his comedic short films, television, film, reality, new media projects and more. He formed Go Go Luckey Productions with his wife and partner Julie Auerbach in 2002. Today, Go Go Luckey is known throughout the entertainment industry as one of the leading creative houses targeting teen and young adult audiences, and is credited with inventing the frequently imitated “Laguna Beach” look by layering cinematic production values over unscripted content.