Chad Bennett

VP Brand Development and Production, Reveille

Chad Bennett is Vice President, Development, Production, Integration, International and Ancillary for Reveille. He oversees brand development, merchandising and licensing as well as generating sponsorship and cross promotions for Reveille’s reality shows, responsible for managing all advertiser, agency and network relationships. Bennett also handles production for unscripted series and serves as the creative and production point person for broadcasters producing and airing the programs in international markets.

Bennett manages The Biggest Loser’s, eight-figure, multi-platform health and lifestyle brand with its vibrant online subscription site, New York Times best-selling book series, #1-selling fitness DVDs, magazines, mobile applications, meal program, equipment, protein supplements and countless other products. The Biggest Loser consumer products program has generated over $50 million in spending with presence at more than 25,000 major retailers to date and was recognized as a top brand of the year in Advertising Age’s 2008 Marketing 50.

Since joining Reveille in 2004, Bennett has worked on shows including The Biggest Loser, Shear Genius, Tabatha’s Salon Takeover, American Gladiators and Nashville Star and with blue-chip marketers, including General Mills, Subway, Rodale, Wrigley, Kraft, 24-Hour Fitness and SC Johnson.

Prior to Reveille, Bennett worked at Moxie Pictures and as a production associate on CNN’s Larry King Live. He graduated from Furman University with a degree in communications studies.